CIES

Date of Site Launch
July 2006

Profile
The Canadian Institute for Enneagram Studies (CIES) provides information and opportunities for learning, discussion and exploration of human relationships: "[t]he CIES aims to focus on the wholeness of who we are, inclusive of our differing perspectives..." Created with the vision of contributing to the encouragement and conscious support of human relationships, this 'on-the-learning-edge' firm is internationally recognized for their innovative conferences, workshops and professional development educational programs.

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New Website Design and Branding
CIES was faced with a common problem: lack of effective branding. CIES approached DigiCoyote with a vision of creating a memorable, Canadian-inspired identity. DigiCoyote provided the institute with a completely re-branded marketing solution, including a simple, yet distinctive, logo.

DigiCoyote opted for thin lines enhancing whitespace effectiveness and inspiring a modern, minimalist, professional look. Furthering this concept, DigiCoyote incorporated a light grey colour scheme with subtle accents of cherry red in the roll-over and internal links. DigiCoyote digitally enhanced the institute's drawings, resulting in soft images that compliment the site's overall look and feel.